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UNDER ARMOUR SKI & SNOWBOARD OLYMPIANS HOT FOR GOLD
Under Armour Olympic skier and snowboarder poised for success at Vancouver 2010
www.underarmour.com/baselayer
With only days left until the lighting of the Winter Olympics’ flame, the Canadian city of Vancouver is bracing itself for an avalanche of snow stars from all four corners of the globe. Among them are the World’s finest – including 25-year old champion alpine ski racer, Lindsey Vonn, and 24-year old snowboarding sensation, Lindsey Jacobellis.
Both are billed as the ones to watch, and judging by their recent high-adrenaline successes, neither will disappoint. No strangers to the media spotlight, the Lindseys continue to attract seasonal attention as they fly the flag for sports brand Under Armour, whose high performance ColdGear baselayers don’t just keep them warm, but give these ladies the edge, keep them focused, confident and ready for action.
“Under Armour is the perfect fit for me,” says Lindsey Vonn. “I go faster the stronger I get, so for me it’s a clear choice. I race in a paper-thin spandex suit and all I have underneath is my ColdGear keeping me warm. I’d be freezing without it.”
These two professionals are dedicated athletes; their trophy cabinets speak volumes about their sporting passion and commitment.
With 30 World Cup wins across four disciplines (downhill, Super G, slalom and super combined) and two World Championship gold medals, Minnesota-born Vonn has become the most successful American female skier in World Cup history. In 2008, she became the first American woman to win back-to-back overall World Cup championships – a crown she reclaimed in 2009 – and was recently named the US Olympic Committee's 2009 sportswoman of the year, after racking up a record nine World Cup wins in a single season.
Her snowboarding counterpart, Lindsey Jacobellis, hails from Stratton, Vermont, and is one of the most decorated and successful women's snowboarders in the World. At the debut of the Women’s Snowboard Cross event in the 2006 Winter Olympics, Jacobellis took home the silver medal.
Blair Tripodi, Under Armour’s Director, International Marketing, wished both ladies the best of luck in their quests for Olympic Gold: “It takes dedication to reach this level with such success,” he said. “Their commitment to training is second to none. After seeing them in action there’s no doubt that they are the ones to watch in Vancouver and we’re proud to back them all the way.”
With so much to live up to, the bar’s set high for both, and Under Armour’s pulling out all the stops to support the duo. In addition to a Facebook fan group – search for the ‘Under Armour ColdGear Season’ page – you can check out Lindsay Vonn in training on YouTube. Under Armour giveaways and exclusive content live from Vancouver will also feature on the UKColdGear Twitter page.
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For more information contact Mark Terry-Lush or Naomi Attard on +44 (0)1452 760147 or
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More information follows from Under Armour
Lindsey Vonn - Spokesperson for Under Armour ColdGear
>> Skip to Lindsey Jacobellis
Lindsey Vonn (née Kildow, born October 18, 1984) is an alpine ski racer on the U.S. Ski Team. She is the first American woman to win back-to-back overall World Cup championships, which she has done in 2008 and 2009. She has also won World Cup discipline championships in downhill (also back-to-back) and Super G (the first American woman to do so). With 30 World Cup wins in four disciplines (downhill, Super G, slalom and super combined) and two World Championship gold medals (plus two World Championship silver medals), she has become the most successful American woman skier in World Cup history.
Profile: http://www.usskiteam.com/?sN=2&pA=2&dId=2&aId=82
Lindsey Vonn wears the 1512 style Under Armour ColdGear baselayer. She matches the color to her race suit.
COLDGEAR® PRODUCT INFORMATION:
Temperature Control
- 7 ounce fabric retains enough heat to keep the wearer warm, but not overheated during extreme activity.
- Unique double knit construction results in a thin, warm, and dry microclimate next to the skin.
- Tight knit nylon face for extreme durability and reduced air permeability
- Twill lofted polyester back moves moisture to the surface of the fabric while trapping body heat
- Warmth without weight: Stay warm with a minimal amount of bulk. Less distraction leads to better performance.
Unique features such as 7oz fabric and double knit construction create a microclimate next to the skin which keeps the wearer warm but not overheated during extreme activity. Tightly knit nylon face and twill lofted polyester back combine to offer durability, reduced air permeability, and the ability to move moisture away from skin to the fabric surface while trapping body heat. Result: the wearer stays warm and dry with minimal bulk.
Moisture Management:
- Push/Pull moisture transport: A hydrophobic brushed polyester inner fabric pushes moisture to a nylon exterior which pulls it to the surface, where it spreads out and evaporates.
- Compression fit allows it to interface immediately with all perspiration—it moves moisture immediately off the body – regulating your core temperature.
Hydrophobic polyester fabric pushes moisture away from the skin’s surface toward hydrophilic nylon fabric, which pulls the moisture to the surface of the garment where the moisture spreads out and evaporates. Compression fit enhances this feature by its direct contact with perspiration, which is immediately transported away from the skin. Result: the wearer stays dry, allowing better regulation of core body temperature.
Compression Fit:
- Compression fit allows it to interface immediately with all perspiration, regulating your core temperature.
- Compression enhances proprioception – the body’s recognition of muscle patterns and spatial awareness - increasing efficiency and coordination.
- Compression speeds muscle-warm up and maintains muscle temperature during breaks.
- Compression reduces muscle vibration and therefore fatigue, helping maintain power output.
With a fit like a second-skin, compression garments immediately interface with perspiration thereby aiding core temperature regulation. Compression helps the body recognize muscle patterns and aids spatial awareness which increases efficiency and coordination; it speeds muscle warm-up and helps maintain muscle temperature during break periods; it also reduces muscle vibration, which reduces fatigue and therefore maintains power output. Result: the wearer maintains peak performance longer.
ColdGear® Mock Tech Details:
Unique double knit construction—tight knit nylon face for extreme durability and reduced air permeability, twill lofted polyester back moves moisture vertically to the surface of the fabric while trapping body heat. The result is a thin, warm and dry microclimate next to the skin. The key to the mock is in its weight and fit—the 7oz fabric retains enough heat to keep the wearer warm, but not overheated during extreme activity. The fit—compression, allows it to interface immediately with all perspiration—it moves moisture immediately off the body. The result is a warm, dry and comfortable athlete.
Under Armour Basics
- Wind resistant - Blocks wind from penetrating to the body. Helps regulate core body temperature.
- Windproof - Constructed with a laminate to block out 100% of the wind.
- Strategic ventilation - Venting built into the garment at key points where heat accumulates. Keeps you cool in extreme heat.
- Moisture transport - Wicks moisture away from the body, keeping you dry.
- UPF - Ultraviolet protection that saves your skin from the sun’s harmful rays and inhibits premature aging.
- Odor control - Prevents the growth of odor-causing microbes.
- Waterproof/breathable - Fully taped to keep out all of the elements, yet allows vapor to escape, keeping you comfortable and dry.
Construction features
Raglan sleeves - Different from typical tee shirt sleeves. Constructed with long, slanting seams that extend from the neckline and continue around the armhole, leaving no shoulder seams. This style gives shirts increased comfort and freedom of movement.
Thermal grid fabric - Constructed with a network of grid channels that trap more air while using less yarn. This makes Under Armour’s base layers incredibly lightweight and quick-drying while keeping your core temperature regulated, enabling maximum performance in a variety of conditions.
Flatlock stitching - Designed to eliminate bulk at the seams of Under Armour tops and bottoms. While regular seams use a “fabric allowance” that creates bulk and can cause chafing and discomfort, flatlock-stitched seams lie flat, resulting in a sleeker look and feel.
Under Armour Inc. is a Baltimore-based company that manufactures and sells performance athletic apparel designed to wick sweat away from the body. Under Armour gear -- including shirts, jackets, socks, gloves, headwear and cleats -- was orginally marketed to football players, but the distinct Under Armour logo is now sported by athletes in all sports. The company has specific lines aimed at youth athletes and women and also sells light-weight apparel for cold weather known as Under Armour ColdGear. Under Armour was founded in 1996 by Kevin Plank, a former football player for the University of Maryland, who was looking for an alternative to the heavy, sweat-drenched cotton T-shirt he wore under his football jersey. In his first year, 1996, Plank sold about $17,000 worth of items; in 2006, the company's revenue exceeded $467 million. Under Armour gained popularity with a 2002 commercial in which a muscle-bound football player implored teammates to "protect this house!" The catch-phrase became a rallying cry for athletes, including the Baltimore Ravens, and helped propel Under Armour into the big leagues of sportswear sales alongside Nike, Reebok and others. Under Armour became a publicly traded company in 2005 and is listed on the Nasdaq stock market. In 2007, Under Armour opened its first retail store, in Annapolis, Md.
Lindsey Jacobellis - Spokesperson for Under Armour
She wears the 1512 baselayer style of Under Armour ColdGear.
For high resolution images please contact
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Alex Sass
07891 386496
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ColdGear images--
Under Armour ColdGear is available from www.underarmour.com/baselayer
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