BLM Quantum unveils social media campaign for Domino's

DOMINO’S PIZZA UNVEILS “SUPERFANS” APPLICATION – CAMPAIGN BY BLM QUANTUM

Search for Domino’s “Superfans” launched through Facebook

Domino’s Pizza, will this week unveil a new Facebook campaign – produced by BLM Quantum – as part of its ongoing social media strategy.

The “Superfans” application is the latest addition to Domino’s Pizza Facebook work. The app rewards fans of hot and fresh pizza with a promotional code linked to an offer. The code can be redeemed when the Domino’s Fan-o-Meter hits a set number of fans.

BLM Quantum has also devised a competition to find Domino’s Superfan King and Superfan Queen. The winner is determined by existing fans who recruit the most number of new fans to the Facebook page. The winning King and Queen will receive Domino’s prizes.

The Superfans campaign builds on Domino’s already comprehensive existing social media presence and rewards loyal fans in addition to reaching out to new audiences. The Fan page will also feature the latest Domino’s news, offers, events and details of how to order online.

Robin Auld, marketing director of Domino’s Pizza UK & Ireland, says: “Facebook is central to our social media strategy and this application will enable us to leverage the importance of brand advocates in growing our customer base. Superfans is about giving something back to our customers.”

Dan Clays, managing director of BLM Quantum, says: “Domino’s has long been a pioneer of digital marketing in its sector. Superfans is yet another example of social media best practice – using Facebook as a platform to both attract new customers and reward loyal customers in the same campaign.”

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For more information contact Mark Terry-Lush or Sophie Cooper on 01452 760 147. This e-mail address is being protected from spambots. You need JavaScript enabled to view it