Independent research firm cites Epsilon as a leader in the email marketing service provider category

INDEPENDENT RESEARCH FIRM CITES EPSILON AS A LEADER IN THE EMAIL MARKETING SERVICE PROVIDER CATEGORY

Message relevancy increasingly important for marketers

Epsilon has been named a leader in email marketing services, in the December 2009 report “The Forrester Wave: Email Marketing Service Providers, Q4 2009”. The company received a perfect score in 36 of the evaluation criteria.

The evaluation of email marketing services providers (ESPs) included a review of 15 vendors against 69 criteria. Epsilon was among eight leaders who were cited for “innovation and a commitment to advancing client education and sophistication.”

The report concluded that Epsilon’s DREAM platform is “comprehensive, offering all of the necessary functionality to manage and execute mailings.” The report also cited that “most clients are satisfied with the overall account service.”

Among the evaluation criteria in which Epsilon received a perfect score were: campaign automation; transactional messaging; interface; testing; scalability; flexibility; execution; data; mobile; data storage and security; integration; initiation; systems; authentication/reputation services; access control; workflow; reliability; volume; technology services; campaign management services; analytic services and executive vision.

The economic situation over the past months has restructured marketing budgets across the board with email marketing gaining considerable importance. The report highlights that 48% of marketers are trying to make their communications more relevant and 35% have boosted their email marketing programmes to pick up the slack from other more expensive marketing programmes.

Ian Hitt, managing director of Epsilon International EMEA, said: “We are pleased with these results which highlight many of our core capabilities and competitive advantages of our DREAM platform. As the world’s largest global permission-based email provider, sending over 40 billion emails per year on behalf of clients, we continue to innovate and evolve our technologies and services to remain an industry leader.”