RED DRIVING SCHOOL APPOINTS ARENA BLM FOLLOWING

TWO-WAY PITCH

UK's largest trainer of driving instructors hands digital and offline brief to Arena BLM

www.arenablm.com

www.reddrivingschool.com

The RED Driving School has hired Arena BLM, the Havas-owned media buying and planning agency, following a two-way pitch.

RED Driving School is a fast-growing national franchise and the UK's largest trainer of driving instructors.

Arena BLM will build the school's brand and reputation with an integrated online and traditional media strategy. The brief also includes promoting RED's training academy, which teaches people to become instructors. DRTV, natural search, paid-search and digital feature heavily in the activity as primary drivers for recruiting new instructors.

Henry Daglish, joint managing director of Arena BLM, said: "RED Driving School is a fast-growing franchise looking to reinforce its position as the UK's leading driver academy.  Our creative and performance-led multi-channel media approach will leverage the brand's top reputation and amplify its market-leading driver initiatives."

For more information contact Mark Terry-Lush on 07740 432 112 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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About Arena BLM

Arena BLM was launched in 2008 following an investment from Arena Media Communications, part of Havas Media. Founded in 1990 BLM is the only media agency to have won five IPA Advertising Effectiveness Awards. In 1998 it launched digital agency, BLM Quantum growing to be the UK's second biggest independent digital agency. In 2008 BLM Quantum was voted Digital Agency of the Year for the second year running. BLM also comprises of BLM Azure, a specialist in the toy and kids sector that was launched in 2002. In 2006 the company acquired Red Media, a media specialist focusing on the premium and luxury sector, to create BLM Red. Arena BLM's clients include: Bulgari, Character Options, The COI,  Domino's Pizza, Jaeger,  Legal and General, Mirror Group Newspapers, Pathe Films, Paul Smith, Scotts Miracle-Gro Company, Suzuki, Swiftcover Insurance, Tesco Personal Finance, Thomas Cook, T-Mobile and Young's Seafoods.

Arena is Havas Media's fastest-growing tailor-made communications network and now operates in 8 markets: UK, Spain, Portugal, France, Mexico, Argentina, Chile and Colombia. In most markets established prior to 2008, Arena is ranked within the top five agencies. Arena's global client list include brands such as Santander, Movistar (Telefonica), Wal Mart, Bwin, Damm Group, Aero Mexico, Bebidas, Fox Channel, Paris, Bayer, Parmalat, Quala, Pritty Cola, Comunidad de Madrid (feria de artesania &Plan Fico, and Cetelem) and Mitsubishi.