EPSILON INTERNATIONAL PARTNERS WITH NETSIZE TO LAUNCH MOBILE MARKETING SERVICES

New service to enable integrated email and messaging marketing campaigns

Global email marketing services provider, Epsilon International has announced a partnership with Netsize, a leading mobile communications and commerce enabler. The partnership will enable Epsilon clients to leverage the latest technology for opt-in mobile marketing services including SMS communications across Europe. Epsilon's feature-rich mobile marketing solution can be exploited to complement existing email marketing programmes or as a stand-alone mobile messaging service.

Epsilon will also provide consulting services for clients to help them best utilise and incorporate the mobile offering into their existing marketing initiatives.  Clients will have the ability to deploy scheduled, triggered and interactive personalised SMS campaigns. The web-based platform also includes fully-integrated list and campaign management functionality.

By integrating the technical components, analysis and marketing messages across email and mobile, clients will be able to leverage insights and optimise their campaigns in real time across both channels.

Ian Hitt, managing director of Epsilon International EMEA, said: "Mobile marketing is evolving rapidly into an essential channel as client service expectations grow and marketers learn to harness the power of this highly personal, real time communication. Netsize is an established industry leader in the mobile sector and this partnership will enable cross channel analysis for our clients as well as the ability to establish additional touch points that leverage customer relationships for a truly integrated and targeted, multichannel approach to marketing."

"This is the first in a string of new service launches Epsilon International will be rolling out this year as we strengthen our offering to enable our clients to fully exploit the potential of digital communications."

For more information contact Dave Barton on t: +44 1452 760 147 m: +44 7912 570 367 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it