EPSILON INTERNATIONAL EXPANDS STRATEGIC SERVICES DIVISION
George Hammond appointed senior insight analyst
Global email marketing services provider, Epsilon International has bolstered its growing strategic services division with the appointment of George Hammond as senior insight analyst.
This is an EMEA-wide role and Hammond will be responsible for devising data driven email marketing strategies for clients across Epsilon International offices in London, Paris and Düsseldorf, and reporting to Jim Ktori, who heads up the division.
Epsilon’s Strategic Services Division, set up in April 2009, uses bespoke insight, delivery, measurement and analytical tools to deliver highly-personalised email-led digital marketing solutions to a range of clients.
Hammond brings a wealth of experience in marketing analytics working with blue-chip clients including Sky, Royal Mail and Aviva. He joins from Dare Digital where he held the position of senior data analyst and was previously senior strategic analyst at Tullo Marshall Warren. Hammond holds an MA in Marketing, earned at Durham University.
Ian Hitt, managing director of Epsilon International EMEA, said: “Translating data into rich customer insights is key to ensuring maximum impact for our clients. George’s significant analytics expertise gained working with leading blue-chip brands will strengthen our strategic team and enable us to continually deliver an increasingly rich portfolio of cutting edge marketing services.”
In a separate appointment, Harry Atkinson joins Epsilon International as solutions services director. He has worked in software for 25 years, previously working for a number of software companies including Asys, Epicor and Access London, where he served as operational director.
For more information contact Naomi Attard on t: +44 1452 760 147 m: +44 7912 570 367 or email
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About Epsilon International
Epsilon International (http://www.epsiloninternational.com), is a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Epsilon International is an operating unit of Epsilon (http://www.epsilon.com), a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.
Epsilon is an Alliance Data company with principle offices in Boston, Dallas, New York, St. Louis and Washington, D.C.
