BLM QUANTUM UNVEILS WORLD'S FIRST "SOCIAL AFFILIATE" TOOL

Domino's Pizza trials widget that enables social networkers to earn ad revenue

www.blmquantum.co.uk

BLM Quantum, agency of the year and Arena BLM's digital media specialist, is launching the world first "Social Affiliate" tool, a widget that combines social media and affiliate marketing. Domino's Pizza is the first brand to trial the tool, which enables anyone with a personal web space, such as a social network page or blog, to host advertising from nominated brands.

The tool complements more orthodox affiliate marketing strategies, which use "professional affiliates," by enabling any consumer to promote products or services within a framework of designated brand guidelines. Internet users can earn revenue whenever a sale is driven from their social network or blog page.  To access the widget, publishers can sign up and download a dashboard to track the sales generated through their web page. The Quantum dashboard plugs into the Affiliate Window network reporting system.

An online PR and blogger outreach campaign will launch the "Social Affiliate" tool to drive awareness and encourage downloads.  This will be supported by an online media campaign later this spring.

Dan Clays, managing director of BLM Quantum, said:  "Our 'Social Affiliate' tool will open up affiliate marketing beyond typical channels to anyone who has a web space. Brands benefit by aligning with sites run by fans who are more likely to drive a sale, while site owners can generate revenues from their Facebook page or blog."

BLM Quantum appointed OoSocial to design the tool.

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For more information contact Mark Terry-Lush on 07740 432 112 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About Arena BLM

Arena BLM was launched in 2008 following an investment from Arena Media Communications, part of Havas Media. Founded in 1990 BLM is the only media agency to have won five IPA Advertising Effectiveness Awards. In 1998 it launched digital agency, BLM Quantum growing to be the UK's second biggest independent digital agency. In 2008 BLM Quantum was voted Digital Agency of the Year for the second year running. BLM also comprises of BLM Azure, a specialist in the toy and kids sector that was launched in 2002. In 2006 the company acquired Red Media, a media specialist focusing on the premium and luxury sector, to create BLM Red. Arena BLM's clients include: Bulgari, Character Options, The COI,  Domino's Pizza, Jaeger,  Legal and General, Mirror Group Newspapers, Pathe Films, Paul Smith, Scotts Miracle-Gro Company, Suzuki, Swiftcover Insurance, Tesco Personal Finance,Thomas Cook, T-Mobile and Young's Seafoods.

Arena is Havas Media's fastest-growing tailor-made communications network and now operates in 8 markets: UK, Spain, Portugal, France, Mexico, Argentina, Chile and Colombia. In most markets established prior to 2008, Arena is ranked within the top five agencies. Arena's global client list include brands such as Santander, Movistar (Telefonica), Wal Mart, Bwin, Damm Group, Aero Mexico, Bebidas, Fox Channel, Paris, Bayer, Parmalat, Quala, Pritty Cola, Comunidad de Madrid (feria de artesania &Plan Fico, and Cetelem) and Mitsubishi.