Brief--

The Internet Advertising Bureau (IAB) is the trade association for digital marketing.  Renegade was hired in 2001 to raise the profile of the medium through creative ideas, develop regular media vehicles and announcements, write newsletters, member briefings and marketing materials .  Over the years Renegade’s role has expanded to include strategic communications counsel, crisis management, media training/coaching  and management of media at key events such as the annual showcase industry event, IAB Engage, which has featured speakers such as Bill gates, Martin Sorrell and James Murdoch. 

Execution and results

This quote encapsulates what we do and why we have been retained for more than eight years:

“We chose Renegade to help drive our PR programme because they demonstrated specialised knowledge of how online advertising works -- from the straightforward to the complex. As well as important pieces for industry media, the IAB has also enjoyed exposure on mainstream TV and National press.

“We have moved internet advertising to the centre stage, raised its profile with agencies and encouraged greater spend from advertisers - and PR has been a central part of our communications platform. With £1 in every £5 spent online, the UK now leads the world for the percentage of total advertising media spent on the internet."

Guy Phillipson, CEO, Internet Advertising Bureau