Amsterdam Worldwide (formerly StrawberryFrog Amsterdam)

We’ve been retained by these guys since 2001, both managing the agency’s reputation and profile and acting as a white label PR resource to create international consumer PR campaigns for their clients Mitsubishi, Sony Ericsson, Hoegaarden, Canon and Sara Lee Douwe Egberts.

Amsterdam Worldwide has grown in stature over the years and its people, work and philosophy are the cornerstone of its PR programme.  No hype, let the work speak for itself. Renegade has communicated its successes and work to a global audience of media influencers.

In 2008 we played a big part in ensuring news of the agency’s name change was communicated efficiently and elegantly, the resulting media coverage was very positive, and the re-born agency is now setting its own agenda through the stewardship of founder and CEO, Brian Elliott, and his executive creative director, Richard Gorodecky.

As well as advising Amsterdam Worldwide’s top team on reputation management, positioning, successes and global creative work for brands such as ASICS, Onitsuka Tiger, Chevrolet, Opel, Heineken, Panasonic and Coca Cola, Renegade has, occasionally, when needed, managed more tricky or bad news. 

Going forward, Amsterdam Worldwide is benefitting from our fusion of traditional PR techniques with online PR, seeding, social media marketing and online reputation management.  Media coverage that both builds the agency’s reputation and clout, plus benefits its clients directly as their campaigns are amplified globally.