Request a free Online Reputation Management report

What is an ORM Report?

Online Reputation Management is a fairly new term given to the sort of PR that deals with a single
person, company or brands identify online. ORM agents track instances of articles, blogs, forum
posts, images and comments which may influence the perception of someone’s reputation when
judged through a search engine. Expert techniques are used to defend against any influential critics,
and to propagate positivity.

Unlike a web statistics report (such as those provided by Google Analytics), an ORM report combines
a set of summary data with a personal interpretation of any risks, trends and opportunities. The team
involved focus less on numbers and more on influence, ensuring that publically created content that
references our clients is viewed in a constructive light.

Beyond identifying and measuring brand reputation an ORM report can also highlight new markets for
product releases as well as provide a transparent view of customer feedback for product improvement
or innovation purposes.

What we track

• Commercial and journalistic websites
• User communities and networks
• Bookmarking systems and share-sites
• Discussions and forums
• Blogs and micro-sites
• Video sharing sites

How we track it

• Feedback from Google
• Multiple search engine reports
• Blog indexes and analysis
• Intelligent keyword analysis
• Database of influential authors
• Social network analysis

What we do with the data

• Highlight areas of concern
• Suggest and implement opportunities
• Track changes and trends

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Reports can take up to 7 days to compile, please let us know if you have an earlier deadline.